Over the course of the previous weeks, my series on  Online Communities has  taken a detailed look into the phenomenon; what it is, and what the Good, the Bad and the Ugly sides of it are.
In Part 1, I took a look at the premise behind Online Communities, and what the inherent need was [...]

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In my ongoing series on Online Communities, I will be taking a detailed look into the phenomenon that is known as the Online Community; what it is, and what the Good, the Bad and the Ugly sides of it are. I shall also be looking at the trends and what its implications are for Global [...]

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Over the course of the next few weeks, I will be taking a detailed look into the phenomenon that is known as the Online Community; what it is, and what the Good, the Bad and the Ugly sides of it are. I shall also be looking at the trends and what its implications are for [...]

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Over the course of the next few weeks, I will be taking a detailed look into the phenomenon that is known as the Online Community; what it is, and what the Good, the Bad and the Ugly sides of it are. I shall also be looking at the trends and what it’s implications are for [...]

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Umair Naeem takes a look at the issue with Personal Marketing…
There are a number of concepts that have been brought to the limelight in recent times due to the unceasing insurgence of the web movement in Pakistan. Concepts such as Buzz Marketing, Online Communities and so on, have been the catchphrase of the day. One [...]

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Anyone who knows me would be well aware that I get truly annoyed when marketers look for the easy way out to market the products. Rather than understanding true insights coming from the consumers, they look towards existing trends and easy solutions for trying to grab the consumer’s attention and trying to get their brand [...]

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A while back, Guy Kawasaki, a former Apple Fellow, launched Alltop.com, an online news aggregator. Kawasaki himself, describes Alltop as an online Magazine Rack on various topics, and that is essentially what the theme of the website is. It’s easy to use information on whatever topic you want, without hassle. Not convinced, well, imagine you [...]

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When we talk about technology augmenting day to day life and making things easier and more convenient for people from various walks of life, the ball often falls onto technology itself for being unreliable, particularly in a country like Pakistan where state of the art facilities are rare. This can often be a very unfair [...]

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For a number of years, Mobilink and Ufone were the sole window that Pakistan had to quality telecom, but that window has recently been further extended by Warid, Telenor and more recently by Zong. Whereas Warid came in quietly and then made to take off through advertising, Telenor came out with a bang, and it’s [...]

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Telemedicine has always been something that I’ve felt to be the ultimate example of technology bridging the gap between the underprivileged and quality service. In this case, quality service refers to quality diagnosis and consultancy from a qualified doctor. In a country like Pakistan, this is a very apt possibility, because the majority of the [...]

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