Netxpress Online

A while back I got into an interesting discussion with a friend, regarding the inadvertent bias that a reporter or a newscaster can have. The basis of the discussion revolved around the style of delivery of newscasters, and their facial expressions while reporting breaking news. It’s quite normal that good news is delivered with a [...]

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The advent of the Internet and digital media as an information gathering tool is something that has been mentioned time and time again; and their importance only increases as Pakistanis move forward and become more internet savvy. I wrote about Viral Marketing and its implication as a marketing tool in an earlier column, and this [...]

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