Posts Tagged ‘e-Pakistan’
A Neutral Media: Umair Naeem
Monday, April 7, 2008 6:21 No CommentsA while back I got into an interesting discussion with a friend, regarding the inadvertent bias that a reporter or a newscaster can have. The basis of the discussion revolved around the style of delivery of newscasters, and their facial expressions while reporting breaking news. It’s quite normal that good news is delivered with a [...]
The Blogs are Here: Umair Naeem
Thursday, March 27, 2008 9:41 No CommentsThe advent of the Internet and digital media as an information gathering tool is something that has been mentioned time and time again; and their importance only increases as Pakistanis move forward and become more internet savvy. I wrote about Viral Marketing and its implication as a marketing tool in an earlier column, and this [...]
Virally Gunning for your Attention: Umair Naeem
Friday, February 1, 2008 9:07 No CommentsThere is a huge battle going on for gaining the attention of consumers, especially when there is so much clutter around and with so many ‘brands’ harping their bandwagons. Within this scenario, a little thing called Viral Marketing can come in handy and be converged into that thing marketers like to call as ‘360 degree’ [...]