Netxpress Online

Anyone who knows me would be well aware that I get truly annoyed when marketers look for the easy way out to market the products. Rather than understanding true insights coming from the consumers, they look towards existing trends and easy solutions for trying to grab the consumer’s attention and trying to get their brand [...]

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When we talk about technology augmenting day to day life and making things easier and more convenient for people from various walks of life, the ball often falls onto technology itself for being unreliable, particularly in a country like Pakistan where state of the art facilities are rare. This can often be a very unfair [...]

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