Posts Tagged ‘marketing’
The Blogs are Here: Umair Naeem
Thursday, March 27, 2008 9:41 No CommentsThe advent of the Internet and digital media as an information gathering tool is something that has been mentioned time and time again; and their importance only increases as Pakistanis move forward and become more internet savvy. I wrote about Viral Marketing and its implication as a marketing tool in an earlier column, and this [...]
Virally Gunning for your Attention: Umair Naeem
Friday, February 1, 2008 9:07 No CommentsThere is a huge battle going on for gaining the attention of consumers, especially when there is so much clutter around and with so many ‘brands’ harping their bandwagons. Within this scenario, a little thing called Viral Marketing can come in handy and be converged into that thing marketers like to call as ‘360 degree’ [...]
SMS Media Interactivity
Sunday, December 9, 2007 6:48 No CommentsWhich companies are offering innovative SMS interactive services to their users? Umair Naeem takes a look!
With the advent of telephony and text messaging, it was quite obvious that the next phase in media interactivity would be through the cell phone. That time has now come to be, and whether you are listening to a [...]
eMarketing in Pakistan
Tuesday, November 20, 2007 19:42 No CommentsInternet marketing is fast becoming one of the major ways businesses put themselves on the global and national radars. It is basically a mixture of traditional marketing methods which are applied on to the internet to attract clients. The reason that Internet Marketing is such a hard task to achieve is because there are newer, [...]
Marketing the Image of Pakistan: Online
Friday, November 9, 2007 9:24 No CommentsOne of the most important rules of marketing dictates that in order to sell your product to the people, you need to first understand how your market views it. Alongside doing this, you also need to figure out what vehicles you will be depending onto spread your promotional message. Television, radio, newspapers and other promotional [...]
Mobile Marketing: Pushing products, on the move!
Monday, January 30, 2006 6:06 No CommentsThe first instance of mobile marketing came about back in 1997, with the first commercial use of the SMS, approximately 5 years after the launch of this basic, cost efficient, and ‘oh so useful’ communication means. Think about mobile marketing, and most people could probably name a number of ways of making money, including the [...]