Netxpress Online

Umair Naeem takes a look at the issue with Personal Marketing…
There are a number of concepts that have been brought to the limelight in recent times due to the unceasing insurgence of the web movement in Pakistan. Concepts such as Buzz Marketing, Online Communities and so on, have been the catchphrase of the day. One [...]

Bookmark to

Anyone who knows me would be well aware that I get truly annoyed when marketers look for the easy way out to market the products. Rather than understanding true insights coming from the consumers, they look towards existing trends and easy solutions for trying to grab the consumer’s attention and trying to get their brand [...]

Bookmark to

A while back, Guy Kawasaki, a former Apple Fellow, launched Alltop.com, an online news aggregator. Kawasaki himself, describes Alltop as an online Magazine Rack on various topics, and that is essentially what the theme of the website is. It’s easy to use information on whatever topic you want, without hassle. Not convinced, well, imagine you [...]

Bookmark to

When we talk about technology augmenting day to day life and making things easier and more convenient for people from various walks of life, the ball often falls onto technology itself for being unreliable, particularly in a country like Pakistan where state of the art facilities are rare. This can often be a very unfair [...]

Bookmark to

For a number of years, Mobilink and Ufone were the sole window that Pakistan had to quality telecom, but that window has recently been further extended by Warid, Telenor and more recently by Zong. Whereas Warid came in quietly and then made to take off through advertising, Telenor came out with a bang, and it’s [...]

Bookmark to

Telemedicine has always been something that I’ve felt to be the ultimate example of technology bridging the gap between the underprivileged and quality service. In this case, quality service refers to quality diagnosis and consultancy from a qualified doctor. In a country like Pakistan, this is a very apt possibility, because the majority of the [...]

Bookmark to

A while back I got into an interesting discussion with a friend, regarding the inadvertent bias that a reporter or a newscaster can have. The basis of the discussion revolved around the style of delivery of newscasters, and their facial expressions while reporting breaking news. It’s quite normal that good news is delivered with a [...]

Bookmark to

The advent of the Internet and digital media as an information gathering tool is something that has been mentioned time and time again; and their importance only increases as Pakistanis move forward and become more internet savvy. I wrote about Viral Marketing and its implication as a marketing tool in an earlier column, and this [...]

Bookmark to

It seems like an age ago when the burgeoning reach of the Pakistani media seemed like a distant dream; but now, with access to more TV channels and Radio channels than you can shake your remote at; it has become an obvious reality. It is within this reality, that the Pakistan media has begun to [...]

Bookmark to

Finally, the much awaited Elections have come and gone. Fortunately for Pakistan, they went by without any major incident, although the political aftermath is something that we shall continue to face for a while. But leaving aside the political repercussions, elections are always an event that is driven by numbers; both pre and post polls.
Share [...]

Bookmark to